Email isn’t gone! Good email marketing campaigns to send 2–3 times a week.

Email marketing is still the king of customer engagement says Andrew Lloyd Beaver PA. Remember “Video killed the radio star?” There is no such thing when it comes to email marketing. So many things were going to make email obsolete: SMS, Skype, Zoom, Facebook Messaging ect. Saying email marketing is dead is just a marketing ploy. Email marketing continues to have the highest return on investment.

Email marketing is powerful! There are is almost 4 billion email users worldwide. 50% of the world uses email. Everyone is glued to their smart phone and email is the most used feature on that phone. The vast majority of people enjoy getting an email as long as they know the sender. Brand loyalty is a thing! Email has an influence and aids their purchasing decisions. Email lets you track your metrics and that can be spread to other marketing channels.

Andrew Lloyd Beaver PA says millennials really like emails. The youngest generation loves receiving an email. How can email marketing be dying in that case?

If you want to expand your email marketing efforts without spamming here are some general ideas:

1. Digest-style newsletter around your industry.
2. Product use ideas (“Cool ways to use your products”).
3. User spotlight (“Here how or users are using your products”).
4. Flash sale emails to let your audience know of a sale.
5. Post-sales flow to upsell and cross-sell. (“if you like X, you’ll love Y” or “X and Y work together to double your fun”)

In the marketing world that is obsessed with AI you would think that everyone would still be pushing email marketing. You can track results like the open, click through and purchase rate. You can’t do that on TV, print or video marketing.

Party like it is 2000 and start using email marketing again. That is why Andrew Lloyd Beaver PA loves Substack. Read Andrew Lloyd’s Substack and LiveJournal.