If your business could talk, what stories would it tell?

Your business needs to be built upon a rock. The foundation is everything for your business. To build a solid foundation you need to identify your customer base and market to your audience accordingly. A well-defined target market is more important than ever.

You can’t advertise to everyone!

No one can afford to target everyone and you can’t complete with large companies. You need to pick a specific niche. Dedicate all your marketing dollars and brand messaging to a specific audience. This audience is more likely to buy from you. Andrew Lloyd Beaver PA says choose your specific demographics to target. This can be age, location, gender, income level, education level, occupation ect.

Build your brand loyalty through trust!

We trust our family and friends judgement. This is because of familiarity. Brands must become the “friend” to the market. This is done through familiarity. In marketing we build brand recognition from public relations or brand ambassadors. Again pick the brand ambassador according to the audience you have. You want an ambassador that reaches that audience. Being a source of informative, entertaining and credible information can lead to increased advertising value and purchase intention.

Build your audience and follow up!

Companies also grow their own audience through their marketing efforts. In a sense, a business today about building an audience. You want to follow up with your audience and look at them as click-through and sales funnels. Send them audience-first content that prioritizes their values and wants.

Andrew Lloyd Beaver PA has run marketing campaigns for many years. He has seen social content outperforming everything else.

1. Increase brand awareness. Get your business name out there and have everyone talking about.
2. Generate leads that turn into sales. You need a sales funnel to keep customers coming back!
3. Grow your audience. Always be bringing in more followers to your brand. Boost your community engagement!

Focus on these tips to build your brand awareness and tell the story of your business.